The World Broadband Association is a multilateral, broadband industry-led association that provides leadership for the global broadband industry. Their objective is to overcome industry challenges and support the drive towards providing broadband networks and services for all. The association brings together service providers, vendors, government bodies, policymakers, OTT players, and other stakeholders to shape the future of global broadband.

To achieve their goals, the World Broadband Association offers various working groups focused on different aspects of the broadband industry. These working groups include the Generational Roadmap group, which aims to better understand future demand for services and applications; the Broadband Advocacy group, which develops arguments for investing in broadband development; the Environmental Sustainability group that promotes sustainability in the telecom industry; the Network Technology group that focuses on cloud network convergence; and an Annual Flagship Research group that provides insights into the state of broadband.

In addition to their working groups, the World Broadband Association organizes events and publishes white papers and videos in their knowledge center. They also offer membership opportunities for those interested in collaborating with cross-sector ecosystem partners, telcos, industry verticals, policymakers, OTTs, and investors.

Overall, the World Broadband Association plays a crucial role in promoting global broadband access and driving innovation in the industry.