Saddlemans was founded in 1992 by Lance Nolder, who started the company by selling leather accessories at a winter season open-air market. As the business grew, Lance decided to find a location that would cater to customers looking for authentic southwest-style products and furnishings. He found that location in Santa Fe, NM, where he sourced hair-on-hide cowhide rugs from Brazil. Lance realized the importance of frequent trips to Brazil to ensure the highest quality products for his customers.

Over the years, Saddlemans has become the leading branded hair-on-hide supplier in the country. They expanded their reach to wholesale and the design trade throughout the United States. In 2013, Saddlemans moved back to Orange County, CA, where Lance now resides with his wife and their golden doodle Lola. With Lance's tireless efforts and innovative ideas, combined with loyal customer support, Saddlemans continues to thrive as a trusted provider of high-quality Brazilian cowhides.