Tracer is a brand protection software and anti-counterfeit technology company that aims to protect brands, reputations, and customers. Their suite of brand protection products includes Tracer Protect, which uses AI technology to quickly find violations on digital platforms and take enforcement action, Tracer Registrar for registering and managing domains, and Customer Success services that provide expertise and support. Tracer's brand protection solution is powered by cutting-edge technology, including Human-in-the-Loop AI and machine learning, to shorten the time from detection to enforcement. They have a high enforcement rate, with many Fortune 500 brands relying on their services for brand protection.